Most companies measure success by revenue growth. While this metric is important it does not provide enough insight into the companies performance.
I help companies design, implement and track key performance metrics that provide valuable insights into their company's success. More importantly, we help you devise marketing strategies based on real-time insights to keep you pointed in the right direction.
My proven expertise enables me to help you:
- Define Key Performance Indicators
- Quantify Performance Benchmarks
- Implement Predictive Marketing Strategies
Key Performance Indicators (KPI)
Key Performance Indicators are quantifiable measurements, agreed to beforehand, that reflect the critical success factors of an organization. They differ from company to company however, generally speaking KPI's are:
- Global Sales Revenues
- Total Customers
- Active Customers
- Web Site Visits
- Product Purchases
- Repeat Product Purchases
- Membership Renewals
- Training Registrations
- Discussion Forum Comments
- Back Office Logins
- Order Volume Per Distributor
- Order Volume Per Customer
Quantify Performance Benchmarks
Most likely, your database contains a wealth of information that would enable us to accurately benchmark (quantify) each of your KPI's. I will work with your marketing team and database programmers to quantify each of your KPI's. Once each KPI has been quantified we will design and implement programming that enables you to monitor your companies performance against each KPI in real-time.
Perhaps the biggest advantage to real-time performance benchmark monitoring is that it enables you to implement marketing strategies to correct negative trends. For instance; If your real-time results indicate a reduction in the time spent watching your companies opportunity video, you can quickly substitute a different version of your opportunity and monitor the results. The same can be done in response to any of your performance benchmarks. Predictive marketing can play a key role in maximizing your overall success.